The Goal: Ballistiq has experienced significant growth based upon referrals and satisfied clients. To ensure company growth continues and to reduce dependency on referrals, Ballistiq wanted to identify the best approach to attracting new clients.
The Approach: Plex Inc. was hired to assess and refine go-to-market strategies, to build out a sales plan and work on sales supports such as messaging. Once complete, Plex Inc. would test the plan and refinements using Plex Inc. sales staff.
The Result: Plex Inc. built a significant pipeline of sales opportunities and closed new long term clients through focused outbound sales efforts. Plex Inc. also proved new ideal customer and channel partner profiles.
“One of the key values Plex Inc. added to our team was intelligence into our ideal sales process, identifying our preferred clients and how to go about finding them. This was critical. Some of the areas we had identified as sources for revenue were confirmed and others were shown to be suboptimal long term strategies. We learned a lot by working with Plex Inc. and were able to increase our organization’s sales IQ. This intelligence will provide long term benefits and allow us to make better decisions for our company in the future”